PostcardMania Announces Proven Customized Direct Mail for the Holiday Season
10.03.2010, 10:14
Joy Gendusa, CEO of PostcardMania – the leading direct mail marketing postcard company in the nation - announced today that she is rolling out a new technology to her customers that will allow them to locate their target market on a very exact basis.
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Personicx(R) (the name of the product powered by Acxiom) is a service whereby PostcardMania can access very specific information about any company's consumer client base. The information goes way beyond the standard criteria of age, income and gender used in list purchasing.
Imagine if a customer base could be broken down into 70 different segments and upon doing so, one learns that 30% fall into one segment, 20% into another and the other 50% is spread across the remaining 68 segments. Why mail to the micro percentages that fall into the other 68 when one can hit the 50% most likely to purchase?
With Personicx(R) one can learn the spending and saving habits of one’s customers along with details like what they enjoy reading and where they like to travel. Then an analysis is done with all that info and the geo-demographics of that client base so that one can really find his/her exact market and promote only to them.
Along with Personicx(R), PostcardMania’s is offering a host of customized promotional holiday postcards and brochures to supplement the new technology of Personicx. The timely holiday promotional vehicles are intended to help business owners capitalize and be in sync with holiday shoppers, as well as grab more attention from their prospects and new customers.
"Personicx(R) is kind of like Big Brother for Marketing," said Gendusa. "It's unbelievable what data is available about people for marketing purposes. Using it increases response and ROI [Return On Investment and that's what all business owners want from their marketing."
More information about PostcardMania’s services can be found by visiting www.postcardmania.com
About PostcardMania:
Hailed as one of the 500 fastest growing privately-held companies in the USA by Inc. Magazine, PostcardMania was founded by Joy Gendusa in 1998, her only assets a computer and a phone. Today they are on a $15 million-dollar-revenue run rate and employ over 135 people.
PostcardMania was the first full-service postcard direct-mail marketing company to market to general businesses nation-wide and help them expand through the use of direct mail marketing techniques. Often imitated but never duplicated, their services include graphic design, printing, highly-targeted mailing list acquisition and mailing services with FREE marketing advice. Visit their web site at www.postcardmania.com